How do you announce the opening of a new opticians in an engaging and memorable way? Posted to 10,000 homes in the surrounding area the direct mailer announced the opening via a simple call to action. “Put on the glasses to reveal the hidden message”. Red reveal glasses do exactly that – reveal hidden text printed in blue! In doing so the viewer can see instructions on how to win one of the many prizes. With simple data capture via the competition entry form, the client was able to build a new customer list in very little time. The campaign included radio and Facebook spots along with billboards.