Naming, Identity & Packaging
Gran Farina is a private label brand developed for use in Eastern Mediterranean markets and it was commissioned by Federated Mills, Malta’s only flour milling operation. We created the name ‘Gran Farina’ and also developed the new visual identity. Using a simple graphic device and lots of lovely white space, we crafted a range for the six main flour blends. Simple, charming and very effective.
The package design was featured on The Dieline, a highly regarded website dedicated to the progress of the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world’s best examples of packaging, and provide a place where the package design community can review, critique and stay informed of the latest industry trends and design projects being created in the field.